It’s hard to know where to start when creating a brand, and even harder to manage that brand once it’s established. There are far too many places to invest your time and money, and often the budget ends up scattered and yields little rewards. While managing a brand, there is no direct path to success or a checklist of things to do next. 

Our guest in this episode, Alex Sanfilippo, discusses innovative ways to solve this ongoing issue in creating a brand. He has expert tips on how to grow your business quickly, from where to start to what to do along the way. His network, Creating a Brand, is all about aiding fellow entrepreneurs on their journey to grow their business successfully.