Storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit.

But how and where do you start?

Our guest in this episode  shares how storytelling in business can be an expression of the Christian faith, and introduces the process she uses to help her clients tell their stories.

Michelle Prince is a best-selling author, sought-after motivational speaker, self-publishing expert, life coach, and CEO/Founder of Performance Publishing Group, a “partner” publishing company dedicated to making a difference… one story at a time.