According to a 2019 Bloomberg report, women drive 70-80% of all consumer purchasing decisions.

 Who decides what restaurant to eat at? A woman. 

Who decides what groceries to buy for the week? A woman. 

Who shops for children’s clothing? A woman. 

Basically, when it comes to B2C sales, your customers or their influencers will be women.

For most brands, women represent the bulk of their customer base. And this makes you question: why are so many brands marketing to a female demographic have ineffective, outdated tactics?

Our guest in this episode is a branding expert for almost three decades. Bethany Meadows brings a unique ability to break down the gaps between an actual and desired customer experience. She is passionate about coaching business owners to reach the next level of their success, and helping organizations execute complex initiatives. Her ability to quickly shift gears, multi-task, and drive projects to completion is no doubt the result of being a parent to seven children and a Nana to four. Bethany and her husband Jeff enjoy spending time with their large family on the lake.