Marketing is an essential part of promoting your small business and growing sales. Yet too often small business owners try new marketing tactics without measuring the results and knowing how it aligns to their goals. It can cause a small business to put the clamps down on the marketing budget–or skip it altogether. So in order to know how and where to spend your marketing resources, you need to first avoid the marketing pitfalls so many owners fall into.

Our guest in this episode has a special talent for helping business owners create competition-crushing marketing. William Gammon founded Gammon and Associates where he assisted clients in formulating clear goals and plans with processes and pathways to achieve and surpass them.