Many business owners boast of having a six or seven-figure business.  Revenue alone doesn’t measure a company’s profitability.  To be profitable business owners must manage income and expenses, in addition to having great systems.  Having the right pricing strategy undoubtedly separates the successful from the unsuccessful.  But raising prices as a part of that strategy doesn’t always generate the sought out goal.

Learning to “price right” requires skill, experience, and experimentation.  Our guest Per Sjofors, The Price Whisper” has developed a process that will make every pricing experiment a success.